Roku 0.0

Sponsor: Suntory Global Spirits

We created a non-alcoholic version of Roku Gin, which brings the same craftsmanship and precision as the original. A hexagon with a twist, Roku 0.0 fits in perfectly with the original Roku bottle; together, the two create a joined identity where alcohol and non-alcohol drinkers are equally represented, standing side by side.

With Roku 0.0’s gradient and wavy texture, the bottle appeals to Gen Z’s aesthetics while preserving Roku’s signature six-sided form, calligraphy, and botanicals. This new Suntory product will be launched at Suntory's 2025 Sakura Festival in London.